Toolkit
This practical planning guide seeks to help you to develop and deliver effective solutions to behavioural challenges. It draws on evolving best practice in social marketing and builds on the many lessons that have been learned over the past few years.
The guide sets out six key stages to the social marketing planning process: a broad framework for you to work within as you develop an approach that suits your needs. Most social marketing interventions will move through these six stages in turn.
At each stage a number of ‘Task Areas’ are identified which describe the kinds of activities you may need to carry out. Within each Task Area, specific tasks are described in more detail, including setting out how you might carry out the task with helpful tips and advice.
Throughout the practical planning guide, whether you are at a key stage, a Task Area, or a specific task, there are tools for you to use. These tools can be downloaded and adapted to fit your needs.
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