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National Social Marketing Centre

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Getting Started

Before you start your social marketing project, and particularly if this is the first time you have thought about using such an approach, it is useful to carry out some initial planning. This may cause you to ask some hard questions about whether social marketing is what you need and if you have the support to carry it through.

There are broadly three areas that you should think about at this early stage: the issue or challenge you want to address; the resources and assets you might be able to draw on, along with any risks that you can identify; and initial plans and timescales.

As part of this getting started phase, you may also want to think about how much original research you will need to carry out into your target audiences and if you will need to commission external help, for example from a research, marketing or other organisation. If you do feel that work will need to be commissioned externally, a good source of advice and guidance is the NSMC procurement guide for social marketing services.

Latest News & Events

30 March 2016

The NSMC Level 4 Social Marketing Award Course

We are currently planning the date of our next Level 4 Social Marketing Award. Keep on eye on our website for details of this course, or alternatively contact us directly and we will then let you know when the date has been organised.

The course is the only introduction to social marketing course accredited by the Chartered Institute of Marketing (CIM) and has been created from The NSMC's nine years' experience of delivering social marketing training courses with input from the accreditation unit at the CIM.

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