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National Social Marketing Centre

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Follow up

The evaluation stage should not be seen as an end-point but the stage when the results of the evaluation are considered by key players and stakeholders, the implications digested and forward plans made as appropriate. Good follow-up helps to promote learning, enhance the evidence base and recognise and value the contributions of those involved.

This final stage in the process is one which can often be overlooked.  But it is important to see it as an opportunity to communicate outcomes and lessons learned to your funders, stakeholders and a wider audience.

Sharing the findings of evaluation means that future developments and interventions can build on learned success and failures. This increases the prospect that successful interventions will enter mainstream thinking and practice.

Latest News & Events

30 March 2016

The NSMC Level 4 Social Marketing Award Course

We are currently planning the date of our next Level 4 Social Marketing Award. Keep on eye on our website for details of this course, or alternatively contact us directly and we will then let you know when the date has been organised.

The course is the only introduction to social marketing course accredited by the Chartered Institute of Marketing (CIM) and has been created from The NSMC's nine years' experience of delivering social marketing training courses with input from the accreditation unit at the CIM.

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