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National Social Marketing Centre

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Development

This is where the interventions selected as a result of scoping are taken forward. By this point you should have a good understanding of your target audience, analysed their behaviours and set goals, engaged with key stakeholders and produced a scoping report.

You are now in a position to develop a specific programme, campaign or intervention.

Crucial to this is undertaking pre-testing of ideas with the audiences, checking that the evidence and assumptions are relevant and actionable, and adjusting plans accordingly.  It involves planning your marketing mix, maintaining stakeholder engagement and, where appropriate, building a working relationship with external partners.

The output should be a social marketing plan with SMART objectives to be executed in the implementation stage.

Latest News & Events

30 March 2016

The NSMC Level 4 Social Marketing Award Course

We are currently planning the date of our next Level 4 Social Marketing Award. Keep on eye on our website for details of this course, or alternatively contact us directly and we will then let you know when the date has been organised.

The course is the only introduction to social marketing course accredited by the Chartered Institute of Marketing (CIM) and has been created from The NSMC's nine years' experience of delivering social marketing training courses with input from the accreditation unit at the CIM.

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