The Social Marketing Planning Guide and Toolkit has been developed by the Social Marketing Gateway for the National Social Marketing Centre (NSMC).
It represents a collective effort involving many people. Special thanks should go to staff and former staff of the NSMC (particularly Clive Blair-Stevens, Jeff French, Rowena Merritt, Patrick Ladbury, Dominic McVey and Alex Christopolous), NSMC regional development managers (particularly Michael Hope, Amanda Stocks and Jane Grey), Brilliant Futures, and numerous others who participated in testing the toolkit during its development. They are too many to mention individually but nevertheless we owe them a considerable debt.
Content for the resource has been drawn from published and unpublished sources. Particular acknowledgement and recognition should be given to the book Social Marketing and Public Health. Theory and Practice, by Jeff French, Clive Blair-Stevens, Dominic McVey and Rowena Merritt and published by Oxford University Press in 2009.